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Seth: "Connect the disconnected to each other and you create value."
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Not than anyone is buying any stocks these days (are you?) but I happened to have a very small number of Whole Foods shares, so this bit of news explains why Whole Foods have been tanking (other than the general lowering tide which lowers all boats)
“… Whole Foods has had a cult like following amongst [...]
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Marinel Mones reviews Cerado Ventana, and says "Cerado Ventana is an excellent investment that brands should consider using." Humbling, and a high bar. We'll keep working hard to live up to that standard.
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This is an excellent example of how to effectively market to Analysts (or anyone for that matter). It comes from Bill Andrews, CEO of Exagrid. Usually the CEO isn't the primary "Analyst Relations" contact person unless the company is super...
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I think Seth Godin outlined Marketing's Catch 22 best in his book The Purple Cow - (and I am paraphrasing here) - when times are tough the tendency is to conserve capital vs. when times are good the tendency is to not be aggressive.As marketers we are so often faced with the dilemma of having to cut advertising in times of economic softness. But here is some real data that you can use to illustrate...
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A reader contacted me yesterday regarding my January 8, 2008 post titled, "Patent Reexamination Statistics." He writes: I am currently looking at an interesting question about reexams that I don't think is dealt with in these stats or in others...
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The problem with portions of conventional inbound marketing efforts, specifically SEO and PPC, is that while there is a great deal of effort involved in making sure that people find you, most of the people (some estimates are as high as 95%) that DO find you never fill out a form or let you know they are out there, looking.
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Not than anyone is buying any stocks these days (are you?) but I happened to have a very small number of Whole Foods shares, so this bit of news explains why Whole Foods have been tanking (other than the general lowering tide which lowers all boats)
“… Whole Foods has had a cult like following amongst [...]
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VPC's. Why not? Web 2.0 is confusing. Everything 2.0 is confusing. Clouds are confusing. Everyone knows what a VPN is though. So if a cloud is some magic utility or service in the ether, how about we talk about it...
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Has anyone else noticed that there are a ton of Web 2.0/Infrastructure 2.0 announcements going on that don't leverage or use any Marketing 2.0 means of communication? Outside of some blogging, it would be more interesting to see how Atmos...
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It's been a wild economic ride-slide, many would call it-this past year. And the only thing certain about the coming year is that it will be shaped, squeezed and knocked around by continued consumer uncertainty. Because buying cycles promise to be so unpredictable in 2009, companies need to equip their sales organizations to be able to move smoothly and productively with the dynamics of the business...
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Thanks to Patrick Jordan for the information.Zlob Trojan Distributing site:92.241.191.31 Wmpinstrument. comScam Internet Security Page:84.16.228.142 Renamehomepage. com404ErrorpageScam:84.16.228.143 Dnserrorname. comSecurity Guide Scam Page:84.16.228.142 Safeinformservice. comAd-Server-Gate Pages:84.16.228.142 Vgdes. com84.16.228.143 Gckry. comProtection Center Scam Page:84.16.228.142 Safeinformservice....
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Kevin McDonald and Larry Rosenberg of Jones Day writing at the Drug and Device Law blog provide their perspective on the above Federal Circuit case decided on October 15, 2008. The following is excerpted from their guest post: On October...
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Fraud is an unfortunate part of business for any insurance company. Identifying fraud is a bit of an art form and, for car accidents, requires astute adjusters who bring in investigators when the physical evidence and story don't quite add up. Most companies are good at detecting fraud (well, at lest the ones that are still in business), so the warning flags are already pretty well defined. So why did Infinity Property & Casualty Company turn to SPSS
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I try to make my blog as independent as possible from my job. I try to share some knowledge about the compensation management industry, various SPM vendors, best practices, etc. However, sometimes there is a fine line between both, since they are so closely related. This is ...
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Here's my (Toby Ward's) "Web to-do list" for President-elect Obama:
1- Facebook friend
invite Dick Cheney
2- Horrified by his
friends list, "remove" Dick Cheney from friends3- Redesign the
country-western motif of the White House Intranet
4- Mapquest "Taco Bell"
with directions...
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There is a debate going on about BPM standards. Two most recent articles were written by Ismael Ghalimi and Rhashid Khan. They discuss the merits of having a BPM Ecosystem. This ecosystem is based on interoperability standards that span across vendors and BPM related technologies and applications. The ecosystem provides "a natural unit consisting of [...]
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The following is excerpted from a November 17, 2008 Kodak Business Wire press release that appeared at Yahoo! Canada Finance: Eastman Kodak Company (NYSE: EK) announced today that it has filed complaints against Samsung Electronics, LG Electronics and other related...
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Great...... Probably you know that I've been a huge fan of Zoho. I think they are a smart company that has a great deal to offer to the world of small business and even the midsized enterprise.While...
The award winning, edgiest CRM blog on the planet. The industry, the concepts, the news from CRM at the Speed of Light author Paul Greenberg
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In an age of significant layoffs and corporate restructuring, the burgeoning problem of identity and access management
for IT operations and data centers has escalated into a critical
security issue. Managing who gets access to which resources for how
long -- and under what circumstances -- has become a huge and thorny
problem. Improper and overextended access to sensitive data and
powerful applications can cause massive risk as many employees find
themselves in flux.
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Its now official. I've opened my more conservatively named, but equally as edgy, CRM 2.0: The Conversation blog on ZDNET property. There are two entries already and my forecasts for 2009 will be on...
The award winning, edgiest CRM blog on the planet. The industry, the concepts, the news from CRM at the Speed of Light author Paul Greenberg
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Update: 11-18-08; Kathy Widmer, VP of Marketing apologizes on the home page of Motrin. This is the follow-up post to one I wrote on Diva Marketing on 11-17-08 on how social media changed the direction of a Fortune 500 company's marketing campaign. As is always the case in a slide down the slippery slope of social media, there are lessons we can take away from the Mortin Moms Social Media Case Study....
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Let's talk about one metric in particular. Conversions. Is the quest to increase conversion rates on our landing pages sacrificing the quality of our leads? Have our efforts to make it so incredibly easy for people to convert made the actual act of conversion meaningless? Is our quest to lower the cost per conversion increasing our cost per selling opportunity?
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I learned a valuable lesson today - do not trust everything the media wants you to believe.
My previous post inaccurately stated that Callidus lost a VP to Varicent. WRONG! Andrew Armstrong left Callidus in December 2007 and later joined the Aiimi/ReThink Group:
Andrew Armstrong, Sales Director, Aiimi (trading as RPS)
Andrew joined ...
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