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Marketing to Analysts....and beyond....

Posted On November 20, 2008 at 12:33:57 PM
This is an excellent example of how to effectively market to Analysts (or anyone for that matter). It comes from Bill Andrews, CEO of Exagrid. Usually the CEO isn't the primary "Analyst Relations" contact person unless the company is super... more...

iSCSI - What Happens Next?

Posted On November 16, 2007 at 12:00:26 PM
My last blog talked about Dell acquiring EqualLogic. I received a message from a LeftHand end user customer with a number of good questions. It made me think of what the Dell acquisition of EqualLogic has on the storage and... more...

Marketing to Analysts....and beyond....

Posted On November 20, 2008 at 12:33:57 PM
This is an excellent example of how to effectively market to Analysts (or anyone for that matter). It comes from Bill Andrews, CEO of Exagrid. Usually the CEO isn't the primary "Analyst Relations" contact person unless the company is super... more...

Virtual Private Clouds

Posted On November 19, 2008 at 4:51:00 PM
VPC's. Why not? Web 2.0 is confusing. Everything 2.0 is confusing. Clouds are confusing. Everyone knows what a VPN is though. So if a cloud is some magic utility or service in the ether, how about we talk about it... more...

Speaking of Marketing and Violence.....

Posted On November 19, 2008 at 3:56:16 PM
Has anyone else noticed that there are a ton of Web 2.0/Infrastructure 2.0 announcements going on that don't leverage or use any Marketing 2.0 means of communication? Outside of some blogging, it would be more interesting to see how Atmos... more...